I’m a Product Designer and leader and have worked in web and mobile application development since 2005. I currently work at Lyft on the Bikes & Scooters team and am looking for part-time gigs in the cleantech & sustainability sectors.
With dozens of projects under my belt, I specialize in Lean, User-Centered design. I love collaborating with designers and other disciplines to solve complex problems that result in simple and delightful experiences for the user. I’ve designed B2B and B2C applications in a variety of domains including transportation, finance, health, and productivity. In my design work, I follow a lean process that helps me gather the information I need about business goals, user needs, and the technology ecosystem to make informed design choices.
I also have extensive experience in successfully: interviewing and hiring designers, scoping and setting up projects, writing proposals, aligning expectations with stakeholders, and explaining the value of design to nondesigners. Oh, and I love crafting and building physical objects.
Background
I spent the last five years at Lyft working on the growth, core-rider, and Bikes-and-Scooter teams. I led design for Lyft’s premium rides offering, increasing usage and maximizing revenue while improving and enforcing the quality of rides. I also lead the team through a user-centered process to help establish the team’s vision and roadmap. During my time on the Growth team, I was focused on driver acquisition - increasing the number of drivers signing up to drive while ensuring we acquire the right type of user. Today, I work closely with my coss functional partners to improve the experience of taking a bike or scooter ride.
Before Lyft, I spent six years at Pivotal Labs establishing and evolving a lean, user-centered design practice that incorporates user research, iterative design, UI/UX, and visual design. I started at Pivotal Labs as an individual contributor working closely with other disciplines. As the need for design in our engagements increased, I worked with the other designers and stakeholders to develop and improve our processes, both within the design team and across disciplines. I spent the last two years as Design Director, managing the San Francisco design team: guiding designers on client projects, facilitating project kickoffs and workshops, giving feedback on design direction, being a design liaison for clients, and being responsible for hiring designers and growing the team.
Today I am looking to join a mission-driven clean-tech company with an established design team in which I practice design on a daily basis. I thrive in collaborative, fast-paced environments that are focused on shipping software and iterating towards the right solution. I’m a problem-solver, people-lover with a can-do attitude and I’m excited to find a product and domain to sink my teeth into.